Big Tobacco has come up with some pretty classic mascots over the years, from cowboys to cartoon camels. Today, come up with a new one; make a costume and parade around town. Here’s a thought starter: Roachman. Get, find, borrow or make a cockroach costume.

Why Roachman? Well, because nicotine, like the kind found in cigarettes, is used in insecticides to poison cockroaches.

Come up with a cool name like “Princess Beautiful,” and for one whole
day go only by that name. See if people look at you differently.

In 2001, one tobacco company actually discussed this. According to one of its executives, a company name change can focus attention away from tobacco. Did it work? You tell me. Because they actually ended up changing their name.

But you can try. Send a laryngect-o-gram today to amused/awkwardly-stunned friends. Go on now. Giddy Up! (in non-cowboy talk: click here)